Le site est actif depuis ce matin.
On peut marquer ce qu'on veut sur les petits m&m's.
On choisi 2 couleurs, on marque son texte (malheureusement limité à 2 lignes de 8 caractères), et on a le choix sur 2 produits : par paquet de 170g (4 paquets minimum) ou par sachet individuel de 40g en sachet individuel (15 paquets minimum). Cela revient à dépenser au minimum
32€.
L'idée est vraiment formidable. Ce serait vraiment génial d'avoir une livraison dans des vrais paquets de m&m's et à des prix moins élevés. Là ça toucherai directement le coeur de cible des fameux bonbons. Là, les thèmes habituels (et qui marchent bien sûr) évoqués sont le mariage, la naissance, l'anniversaire, etc... Les exemples que l'on retrouve chez tous les acteurs des produits personnalisés pour toucher la famille. C'est dommage qu'ils ne capitalisent pas en plus sur leur clientèle existante.
Vu la gamme sur le site américain, on peut espérer une évolution du nombre de produits.
J'espère que d'autres grandes marques se lancerons dans cette brèche.
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